Brands don’t really die from bad posts. They die from forgettable ones.
> web3 social media & community-led growth.
> reply-led distribution · KOL programs · crisis comms.
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5+ YRS IN THE MARKET BULL · BEAR · CRAB
guest@bon:~$
01 / 05
LONG HA · BON
Brands don’t really die from bad posts. They die from forgettable ones.
> web3 social media & community-led growth.
native VI · English C1 · 5+ years across DeFi, GameFi and L1/L2
The Long Position — work history, 2021 to now
THE LONG POSITION// STOP 01 / 04FREELANCE · ’21–’25SIGNAL ▸ —
hold to ride the trend · or press SPACE
where I've worked
The Long Position
Web3 Growth & Social Media Marketing · Freelance · 4/2021 – 4/2025
RedKite · Hydraverse · Fizen Wallet · Hyra AI
Led growth and social strategy across 4 Web3 projects (DeFi, GameFi and L1/L2 ecosystems), scaling communities from 0 to 800k+ users.
15M+ combined organic reach (X analytics) across the campaigns I led.
Managed and trained cross-functional teams (up to 7 members) and 200+ KOL and partner relationships.
Marketing Manager · 7/2025 – 4/2026
Kame Aggregator · Sei
Led growth and marketing: strategy, execution and ecosystem expansion within Sei.
Built and optimized the KOL/Ambassador program to ~800% efficiency vs. the original campaign on a 70% smaller budget, with 2.8M+ impressions.
Ran co-marketing and BD with major Sei protocols (DEXs, lending platforms).
Led incident communications during a protocol exploit across the official Kame X account and my own, bridging the core team, Sei Foundation, partners and users.
Same role · 7/2025 – 4/2026
FlowX Aggregator · Aurum Protocol
Drove KOL and content growth for FlowX Aggregator.
Led full-stack growth for Aurum Protocol.
Recognized as Human of the Month twice for performance and impact.
Social Media · 20 Aug 2026 – present
Bullet.xyz · Solana perps DEX
Lead social strategy and daily content for the main brand account (90K+ followers).
Moved the account to reply-led distribution. First 2 months: 2.1M organic impressions (+781%), likes +1,015%, reposts +940% and replies +173% vs. the 2 months before (X analytics).
Perps volume over the same stretch: $477M in my first 2 months, 3.2× the 2 months before (DefiLlama).
Ship product launch and market content on a consistent visual system, in a distinct non-corporate voice built for Solana's interactive ecosystem.
the numbers
The PnL
settled resultssources: X analytics · DefiLlama
Bullet perps · daily volume
$585M
traded on Bullet since I joined (Aug 20 – Oct 22, 2026).
2 MO. BEFORE$149M
·
MONTH 1$150M
→
MONTH 2$327M
Month 1 = Aug 20 – Sep 19 · Month 2 = Sep 20 – Oct 19 · first 2 months: $477M, 3.2× the 2 months before.source: DefiLlama ↗
Organic impressions
2.1M
+781% vs. the 2 months before I joined. Main account (90K+ followers).
BULLET.XYZ
Likes
+1,015%
159.1K likes in my first 2 months.
BULLET.XYZ
Reposts
+940%
2.4K reposts over the same window.
BULLET.XYZ
Replies received
+173%
952 replies over the same window.
BULLET.XYZ
Profile visits
+108%
3.8K profile visits over the same window.
BULLET.XYZ
KOL program efficiency
~800%
vs. the original campaign, while cutting the budget by 70%.
KAME · SEI
Total impressions
2.8M+
Generated by the rebuilt KOL and ambassador program.
KAME · SEI
Combined organic reach
15M+
Across 4 Web3 projects, from content, KOLs and campaigns.
FREELANCE ’21–’25
How to read this. Bullet.xyz social figures are X analytics for the main account only, Aug 20 – Oct 21, 2026, compared with the 2 months before I joined (the previous period of the same length). Reach figures are X analytics. Volume is Bullet perps’ platform-wide daily notional volume from DefiLlama (snapshot as of Oct 22, 2026), shown for the stretch I’ve run the account. The sparklines are decorative, not data.
receipts
Proof of Work
Replies I wrote on the main Bullet account, under some of the biggest posts on CT. One line each, no bootlicking.
7 replies@Bulletxyz · Sep – Oct 2026tap “load original” for the live post
TOTOGI@ShaneStoffer
The audacity to hit the DMs asking for 100 bands is crazy 😭😭😭 my own mother don’t even ask for money like that [image]
THIS SHOULD BE A LESSON FOR EVERYONE.
Someone turned $56,000 into $12.25 Million in 4 months by trading BTC and alts.
At this point, the best thing to do was leave the casino, but he did the opposite. … [image]
BBullet@Bulletxyz · reply
bro speedran the entire crypto experience in 4 months 😭