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The Market Map
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LONG HA · BON

Brands don’t really die from bad posts. They die from forgettable ones.

> web3 social media & community-led growth.

> reply-led distribution · KOL programs · crisis comms.

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guest@bon:~$
01 / 05

LONG HA · BON

Brands don’t really die from bad posts. They die from forgettable ones.

> web3 social media & community-led growth.

native VI · English C1 · 5+ years across DeFi, GameFi and L1/L2

The Long Position — work history, 2021 to now

THE LONG POSITION // STOP 01 / 04FREELANCE · ’21–’25SIGNAL ▸ —
hold to ride the trend · or press SPACE
where I've worked

The Long Position

Web3 Growth & Social Media Marketing · Freelance · 4/2021 – 4/2025
RedKite · Hydraverse · Fizen Wallet · Hyra AI
  • Led growth and social strategy across 4 Web3 projects (DeFi, GameFi and L1/L2 ecosystems), scaling communities from 0 to 800k+ users.
  • 15M+ combined organic reach (X analytics) across the campaigns I led.
  • Managed and trained cross-functional teams (up to 7 members) and 200+ KOL and partner relationships.
Marketing Manager · 7/2025 – 4/2026
Kame Aggregator · Sei
  • Led growth and marketing: strategy, execution and ecosystem expansion within Sei.
  • Built and optimized the KOL/Ambassador program to ~800% efficiency vs. the original campaign on a 70% smaller budget, with 2.8M+ impressions.
  • Ran co-marketing and BD with major Sei protocols (DEXs, lending platforms).
  • Led incident communications during a protocol exploit across the official Kame X account and my own, bridging the core team, Sei Foundation, partners and users.
Same role · 7/2025 – 4/2026
FlowX Aggregator · Aurum Protocol
  • Drove KOL and content growth for FlowX Aggregator.
  • Led full-stack growth for Aurum Protocol.
  • Recognized as Human of the Month twice for performance and impact.
Social Media · 20 Aug 2026 – present
Bullet.xyz · Solana perps DEX
  • Lead social strategy and daily content for the main brand account (90K+ followers).
  • Moved the account to reply-led distribution. First 2 months: 2.1M organic impressions (+781%), likes +1,015%, reposts +940% and replies +173% vs. the 2 months before (X analytics).
  • Perps volume over the same stretch: $477M in my first 2 months, 3.2× the 2 months before (DefiLlama).
  • Ship product launch and market content on a consistent visual system, in a distinct non-corporate voice built for Solana's interactive ecosystem.
the numbers

The PnL

settled resultssources: X analytics · DefiLlama
Bullet perps · daily volume
$585M
traded on Bullet since I joined (Aug 20 – Oct 22, 2026).
2 MO. BEFORE$149M
MONTH 1$150M
MONTH 2$327M
Month 1 = Aug 20 – Sep 19 · Month 2 = Sep 20 – Oct 19 · first 2 months: $477M, 3.2× the 2 months before.source: DefiLlama ↗
Organic impressions
2.1M
+781% vs. the 2 months before I joined. Main account (90K+ followers).
BULLET.XYZ
Likes
+1,015%
159.1K likes in my first 2 months.
BULLET.XYZ
Reposts
+940%
2.4K reposts over the same window.
BULLET.XYZ
Replies received
+173%
952 replies over the same window.
BULLET.XYZ
Profile visits
+108%
3.8K profile visits over the same window.
BULLET.XYZ
KOL program efficiency
~800%
vs. the original campaign, while cutting the budget by 70%.
KAME · SEI
Total impressions
2.8M+
Generated by the rebuilt KOL and ambassador program.
KAME · SEI
Combined organic reach
15M+
Across 4 Web3 projects, from content, KOLs and campaigns.
FREELANCE ’21–’25

How to read this. Bullet.xyz social figures are X analytics for the main account only, Aug 20 – Oct 21, 2026, compared with the 2 months before I joined (the previous period of the same length). Reach figures are X analytics. Volume is Bullet perps’ platform-wide daily notional volume from DefiLlama (snapshot as of Oct 22, 2026), shown for the stretch I’ve run the account. The sparklines are decorative, not data.

receipts

Proof of Work

Replies I wrote on the main Bullet account, under some of the biggest posts on CT. One line each, no bootlicking.

7 replies@Bulletxyz · Sep – Oct 2026tap “load original” for the live post
TOGI @ShaneStoffer

The audacity to hit the DMs asking for 100 bands is crazy 😭😭😭 my own mother don’t even ask for money like that [image]

Bullet @Bulletxyz · reply

you miss 100% shots you dont take ahh 😭

view on X ↗
se @seyong

interested in long term games with long term people

Bullet @Bulletxyz · reply

long term in this market is anything over 4h btw

view on X ↗
Watcher.Guru @WatcherGuru

LIVE: 🇺🇸 Crypto Clarity Act Senate Cloture Vote

Bullet @Bulletxyz · reply

this is like watching a chart w 1x leverage 😩

view on X ↗
Ansem @blknoiz06

they really shook me out of longs at the stone low

Bullet @Bulletxyz · reply

happens to the best of us. and the worst of us. mostly the worst.

view on X ↗
Ash Crypto @AshCrypto

THIS SHOULD BE A LESSON FOR EVERYONE. Someone turned $56,000 into $12.25 Million in 4 months by trading BTC and alts. At this point, the best thing to do was leave the casino, but he did the opposite. … [image]

Bullet @Bulletxyz · reply

bro speedran the entire crypto experience in 4 months 😭

view on X ↗
unusual_whales @unusual_whales

BREAKING: Anthropic has said that rogue AI agents may "self-replicate" to hijack smart devices such as ovens and TVs

Bullet @Bulletxyz · reply

send help my fridge opened a btc short

view on X ↗
Watcher.Guru @WatcherGuru

JUST IN: 🇿🇦 South Africa's First National Bank launches crypto trading for nearly 9 million customers. …

Bullet @Bulletxyz · reply

wake up babe another bank just became an exchange 😭

view on X ↗
what I do

Character Sheet

Bon monogram
// player one
LONG HA (BON)
CLASS Web3 social & growth operator
GUILD Bullet.xyz
LANGS Vietnamese (native) · English (C1)
EDU NEU · Business Admin, Entrepreneurship Mgmt · 2018–22
// skills
CT-native voiceLV 9
Reply-led distributionLV 9
KOL & ambassador programsLV 9
Community-led GTMLV 8
Launch executionLV 8
Crisis communicationsLV 7
Co-marketing & BDLV 7
Team leadershipLV 7
// gear
X / Crypto TwitterKOL programsambassador programsco-marketingBDcommunity opslaunch contentincident commscontent systems
// achievements
  • Human of the Month, twice
  • Rebuilt a KOL program at ~800% efficiency on a 70% smaller budget
  • Led comms through a live protocol exploit
  • Grew communities from 0 to 800k+ users across 4 projects
say gm

Open Order

I'm open to part-time and retainer work in web3 social: brand accounts, a CT-native voice, KOL programs and community-led growth.

brand accountsreply-led growthKOL programslaunch contentcommunity ops
guest@bon:~
$ cat availability.txt
part-time · retainer · web3 social
$ gm ▌

    
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